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Media & Entertainment

Golf Channel Mobile

Bringing NBC's premier golf coverage to millions of mobile users with live streaming, real-time scores, and personalized content.

Client NBC Sports / Golf Channel
Industry Sports Media
Platform iOS & Android
01 The Challenge

Golf fans needed a better way to stay connected

Golf Channel had a loyal TV audience but was losing engagement to digital-first competitors. Fans wanted to follow tournaments, get scores, and watch highlights on their own schedule — not just when they were in front of a TV.

The challenge: build a mobile experience that could handle live streaming at scale during major tournaments, deliver real-time scoring data, and keep users engaged between events.

02 Our Approach

Native performance meets broadcast quality

We built native iOS and Android apps from the ground up, optimizing for the unique demands of live sports content:

  • Adaptive streaming architecture — Seamless quality adjustment based on network conditions, ensuring smooth playback whether on WiFi or cellular
  • Real-time data pipeline — Sub-second score updates integrated directly into the viewing experience
  • Offline-first content — Articles, schedules, and player stats available without connectivity
  • Push notification strategy — Personalized alerts for favorite players and tournaments without overwhelming users
03 The Results

A new standard for sports apps

Millions of active users
4.7★ App Store rating
50%+ increase in mobile engagement

The app became the go-to companion for golf fans, driving significant increases in digital engagement and establishing Golf Channel as a mobile-first brand alongside its broadcast presence.

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