Services What we do

Senior design & engineering, start to finish.

Thoughtful design, experienced development, and a practical partner from the first question to the next release. Choose a starting point, or bring a problem and we’ll find its shape together.

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01 Practice

Mobile apps

Native apps that feel right from the first tap. We bring product thinking and careful engineering to the devices your customers use every day, from the first prototype to the App Store and every release after.

What you get

  • iOS & Android applications
  • Apple Watch experiences
  • Interface design & prototyping
  • App launch & ongoing development

A good fit if

  • You’re turning an idea into a first release
  • An existing app needs rebuilding, extending, or bringing up to date
  • Your brand needs a native companion to its website or broadcast

Related work: Radio Disney, Golf Channel Academy, Easy Digital Downloads

02 Practice

Websites & platforms

A clear, useful home for your business online. From a focused marketing site to a connected platform, we build around what your audience needs to do, and make it fast and accessible.

What you get

  • Business & marketing websites
  • Custom web applications
  • Platform & API integrations
  • Performance & accessibility

A good fit if

  • Your site isn’t bringing in the inquiries it should
  • Your team or customers need a tool they’ll use every day
  • Separate systems need to work together

Related work: Everybody Everywhere

03 Practice

Technical direction

Experienced perspective for the decisions that matter. Clarify the opportunity, choose a practical path, and give your team the confidence to move forward.

What you get

  • Product discovery & roadmaps
  • Architecture & technical planning
  • Engineering team guidance
  • Coaching for developers and leads

A good fit if

  • You’re choosing a platform, a stack, or a partner
  • Your team is stuck, or growing faster than its habits
  • You want a senior second opinion before committing budget

“Matthew’s expertise and leadership were invaluable to our team.” — Roger Walker, Assurance Systems, Inc.

04 Ways to work together

Sized to what you actually need.

Not sure which fits? Start a conversation and we’ll suggest one; there’s no wrong door.

05 The process

Clear steps. Shared momentum.

The same simple shape, whether it’s a short advisory engagement or a multi-month build.

  1. 01 Align

    Start with the right questions.

    A conversation about your goals, your audience, and what a successful outcome looks like. Then we shape a focused plan together.

    You get A clear plan and scope, before any build begins.

  2. 02 Make

    Build. Share. Refine.

    Design and development move forward with regular conversations and tangible progress. You stay close to every decision.

    You get Working software early, and often.

  3. 03 Grow

    Launch is a beginning.

    We help get your product into the world, then support the updates and improvements that come with real-world use.

    You get A partner who stays invested after launch.

“Matthew’s expertise and leadership were invaluable to our team. He consistently delivered innovative solutions and strategic guidance.”
Roger Walker · Assurance Systems, Inc.
FAQ

Before you reach out.

Didn’t see yours? Ask Matthew directly; he reads every message.

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What kinds of projects do you take on?

Native iOS and Apple Watch apps (and Android when a product needs it), marketing websites, custom web applications and platform integrations. We also offer technical direction and coaching for teams who are building themselves.

Do I need a detailed spec before we talk?

No. Plenty of projects start as a rough idea or a problem you haven’t quite figured out. The first step is a conversation; from there we shape a focused plan together, before any build begins.

Who will I actually be working with?

Matthew Strickland, the founder, directly. He has more than 20 years of experience building digital products for teams like Disney, NBC Sports, and Golf Channel. No account managers, no hand-offs to someone you haven’t met.

What does a project cost?

It depends on scope. Some engagements are small and focused; others are multi-month builds. After a short call you’ll have a focused plan to decide on, before any build begins, so there are no surprises.

What happens after launch?

Launch is a beginning. We support the updates and improvements that come with real-world use, and we value lasting partnerships over one-off hand-offs.

Can you help the team we already have?

Yes. Architecture and technical planning, engineering team guidance, product discovery, and one-to-one coaching are all part of how we work.

Start a project

Have an idea? Let’s sketch it out.

Tell us what you’re building. Matthew reads every note himself and usually replies within one business day.

Start a project or email hello@idlefusion.com
Start a project